Yandex Ads x TopOn: Driving 166% revenue growth through global demand expansion

Yandex Ads and TopOn are expanding their collaboration, connecting advertisers and publishers across global mobile markets to unlock greater monetization potential through broader advertiser reach and ongoing performance optimization.

TopOn is a global mobile mediation platform that helps app developers maximize advertising revenue through intelligent monetization solutions. By integrating Yandex Ads' SSP inventory with TopOn’s DSP, the partnership has opened new opportunities for advertisers and publishers across approximately 70 countries. The partnership is built around:

• Precision demand matching
• Stronger auction competition
• New monetization opportunities for publishers
• Continuous traffic quality and operational improvements

TThe partnership has delivered measurable results. Comparing the first two months of cooperation in Q4 2025 with the latest two months in Q2 2026, TopOn’s revenue increased by 166%.

Broader global coverage
The integration expanded access to inventory and demand across approximately 70 countries, creating more opportunities for campaign delivery and publisher monetization.

More competitive auctions
By increasing bidding activity, the partnership strengthened auction dynamics and improved revenue performance across multiple ad formats. 

Ongoing operational collaboration
The teams worked together to continuously improve:

• Traffic quality
• Stronger auction competition
• Regional growth initiatives
• Demand efficiency

Yandex Ads and TopOn will continue scaling their partnership, exploring new markets, and creating additional value for advertisers and publishers worldwide.

The results demonstrate how connecting supply and demand through strategic ad tech partnerships can support sustainable growth across the mobile advertising ecosystem