Is App Commercialization Becoming More Difficult? You Need to Choose the Right Ad Network

In the previous article, we analyzed the core elements of an app monetization platform from four dimensions: App Type Compatibility, Ad format diversity, Integration efficiency and smart ad serving mechanisms. (Click to jump to view details) ( As an App Developer, How to Choose the Most Suitable Ad Network? | TopOn | Boost Your Monetization Revenue of Mobile Ads)

This article will continue to unveil the remaining five key factors, including Ad Network Quality, Network Solutions, Cross-Promotion Opportunities, etc., to help you more comprehensively evaluate a network's capabilities and achieve a win-win situation for both revenue and user experience!

How is the Ad Network Quality?

When browsing the official websites of various app monetization platforms, you will usually see a list of their partnered ad networks, which is worth noting.

The role of an ad network is to connect advertisers and developers, ensuring ads can be delivered smoothly. Different ad networks can vary significantly in their operating models and performance. This is important not only for advertisers but also crucial for you as a developer.

First, ensure that the app monetization platform you choose partners with some globally leading ad networks. This doesn't mean the network must partner with all well-known ad networks, but it should ideally include several mature and capable ones.

Making an inappropriate choice may not only negatively impact the user experience but also directly affect your revenue. Therefore, it deserves extra attention.

Does it Offer a Comprehensive Solution?

Some ad monetization platforms only offer specific services, while others position themselves as "all-in-one solutions".

Among them, the role of an ad mediation platform is to act as an intermediary between developers and multiple ad networks. Through such a network, developers only need to integrate one SDK to connect with multiple ad networks.

However, integrating too many SDKs can negatively impact app performance, such as causing the app to run slower or encounter various abnormal issues.

Typically, relying solely on a single ad network for monetization is not a good choice, as it may lead to underutilization of many ad placements, and manually managing multiple ad networks is very difficult.

Ad mediation platform can effectively solve this problem. Through a unified management dashboard, you can view all ad revenue-related data with one click, regardless of how many ad networks you are using. This not only saves time but may also help increase your ad revenue.

Of course, ad mediation is just part of an ad monetization platform's functionality. You can also focus on the following features of full-service ad monetization platforms:

• Support for A/B testing for refined operations
• Provision of user-level ad revenue data
• Provision of detailed and comprehensive data analysis reports

Does it Support Cross-Promotion?

Finding the right target users for an app is a challenging and persistent task.

Therefore, some ad monetization platforms not only focus on ad monetization but can also help developers attract more users. The cross-promotion services they provide are a key feature in this regard.

If you own multiple apps, cross-promotion is a feature worth paying close attention to. It is an efficient user retention and acquisition strategy that enables the recycling of traffic within your app ecosystem, maximizing user value by promoting other products across different apps.

Cross-promotion is not just a user acquisition tool, it can also serve as a monetization method:

• In terms of User Acquisition:

Similar to regular user acquisition campaigns, it utilizes CPI bidding and ROAS optimization for promotion, precisely reaching target users.

• In terms of Monetization:

Leveraging in-app bidding mechanisms, cross-promotion can achieve automated optimization, boosting ad revenue and helping developers achieve their business goals more efficiently.

For developers looking to consolidate multi-app resources and enhance overall benefits, choosing a network that supports cross-promotion features would be a wise choice.

Industry Experience and Reputation of the Ad Network

When selecting an ad network, many networks label themselves with tags like "experienced" or "industry-leading" and amplify their marketing. However, these claims may not always hold up under scrutiny.

Therefore, developers need to conduct thorough research on target networks, focusing on core metrics such as their actual operational history in the industry and financial stability, to ensure the chosen partner is trustworthy.

This doesn't mean emerging ad networks have no opportunities. On the contrary, many promising startups have the potential to become the next industry leaders. Becoming an early client of these networks not only allows you to experience unique innovative services but may also help you seize a competitive edge and gain market advantage.

It is recommended that developers evaluate both the services offered and verify the authenticity of the network's claims before making a decision. Making a rational choice is key to finding the right partner that safeguards your app monetization goals.

Is Customer Support Timely and Efficient?

During the ad monetization process, encountering various issues is inevitable. At such times, having timely and reliable support becomes particularly important. However, some ad networks don't even have dedicated customer support teams; and even if they do, slow response times and low efficiency are not uncommon. Partnering with such networks will undoubtedly make your operations more difficult.

Therefore, before signing a cooperation agreement, be sure to gain a deep understanding of the network's customer support services, including key details like response times and service channels. At the same time, checking other developers' genuine reviews is also essential. Utilize independent review sites to obtain their usage experiences and feedback on the network, thereby more comprehensively assessing the network's reliability.

Conclusion: Choosing a Trustworthy Partner

Choosing a reliable ad network is crucial for successful ad monetization and requires comprehensive consideration from multiple angles. Partnering with a trustworthy collaborator not only ensures stable and efficient service but also helps avoid resource waste and missed opportunities, maximizing revenue, while laying a solid foundation for future development.

We hope this article provides clear insights for your decision-making. If you have more questions about ad networks, feel free to leave a comment below. TopOn will be here to answer your questions!